Fro-yo chain dips into Hub

A self-serve chain from Chicago is the latest company eying Boston’s crowded frozen yogurt market.

Forever Yogurt, which has four Windy City stores, says it’s in negotiations for locations on the 200 to 300 block of Newbury Street and at the Shops at Prudential Center. It’s also looking for spaces in the North End and Harvard Square.

Written by Donna Goodison